MBO RIJNLAND
Education
/// PROJECT & BRIEF
While most of us think of sports as ‘sports’, scientific research shows that it is everyday activities such as walking and climbing stairs that are most commonly associated with better health. Commisioned by DsignMarking, we had to create a campaign that will let students choose taking the stairs over taking the elevator.
/// IDEA
The successful campaign is based on three ideas. Firstly, by adding walking lines on the ground, people are subconsciously guided towards the stairs instead of the elevator. Secondly: ‘Gamification’. Attractive and dynamically designed panels that convey information in an infographic-like manner – using icons and with a typographical emphasis on numbers and key words – appear to communicate more effectively. Finally, by addressing the student directly with a call-to-action in the communication, there is greater acceptance and involvement.
