RESIDENTIAL KITCHEN
Hospitality
/// PROJECT & BRIEF
Residential Kitchen, a restaurant in Carlton North, Melbourne, will be open every day of the week and the owner wants it to become the area’s community centre. Therefore, the visual identity needs to have a strong connection with the area.
Residential Kitchen will be known for its honest food. This honesty needs to be reflected in the identity as well.
/// IDEA
The identity is built around the idea of the restaurant being the residents’ kitchen away from home. The silhouettes of the houses in the brandmark are actual houses from different streets in Carlton North. The grungy typewriter font is a vital part of the identity: The owner’s father had a typewriter with a damaged lowercase ‘i’ - instead he always used the capital ‘i’. The names on the interior walls are the names of different houses, named by their owners, with English, Greek, Italian and Scottish backgrounds.
