AUSTRALIA DAY
Event
/// PROJECT & BRIEF
Australia Day is one of the largest events in Australia, and Victoria. This large event, which takes place on three key-locations in Melbourne needs an omni-channel brand identity,
Make sure the identity is appealing to all ages and social backgrounds. The identity should communicate the festive and diverse nature of the event.
/// IDEA
The Brandmark is built up from warm yellow dots, envisaging the vibrant nature of summer. The ‘U’ (the ‘you’ – communicating the individual participation) in Australia is built up by different colours, representing various backgrounds of the Victorians. This multi-coloured approach is also applied in the icon suite, developed for the different events. Based on the brandmark and the look and feel we developed all printed collateral, print and digital advertising, wayfinding for the three festive locations – Swanston Street, Kings Domain and Docklands and a pin for the 26er Club for every Victorian who is born on 26 January.
