KADÚ

/// PROJECT & BRIEF

Kadú develops high-quality knitwear and smashing dresses for every occasion. With a mix of simplicity, soft materials and exciting details they aim on the high-end segment, with limited editions. Commissioned by DsignMarking, a brand identity had to be delivered that includes shop signage, packaging and a website, including a web shop.

/// IDEA

The word mark revolves around the intertwined ‘K’ – a subtle reference to the high-quality knitted fabric – that can also be used as a stand-alone brandmark. Elements of copper and rosé gold in combination with a matt black base give the Kadú identity a timeless and retained appearance; for the confident woman of now.