PATIKA
Cooking School
/// PROJECT & BRIEF
Patika is the brain child of Annabel Mornement and Aysen Karabulut, who is born and bred in Turkey and blessed with a passion for cooking and knowledge of Turkish cuisine, passed on by many generations of her family. Together they organise Turkish cooking sessions around Melbourne. Patika means ‘pathway’, because Aysen and Annabel are taking their students on an inspiring journey through the different flavours of Turkey.
/// IDEA
The Patika visual identity has a rustic, yet contemporary look and feel. The brandmark has a subtle reference to the unique letter ‘i’ in the Turkish, where it can be written with and without the dot – in this case it should have the dot.
The bowl of the spoon represents the dot of the ‘i’. The attractive, authentic images of Turkey, complemented with tasteful images of the different dishes sets the tone of what people can expect from a cooking session with Patika.
