PORSCHE AUSTRALIA
Automotive
/// PROJECT & BRIEF
For Porsche, client events are the best channel to engage with their customers and the Formula 1 Australian Grand Prix and Porsche Rennsport event are probably the most important events of the year. Every year Porsche Australia welcomes their
guests in the purpose-built Porsche F1 Pavilion.
Develop a flexible, cost-effective and reusable modular corporate signage system for the pavilion. For Porsche Rennsport, develop the the branding, signing and limited edition customer gift.
/// IDEA
For the pavillion we used dynamic photography that shows the interaction between man and machine as the key visual aspect of the interior, clearly reflecting the core of the Porsche brand experience.
For Porsche Rennsport we used graphic elements of the starting grid of a racing circuit and imagery of the most iconic Porsches to communicate the different parts of the event and to convey the passion of the Porsche brand.
