SIGNAGE & WAYFINDING
The optimal spatial brand experience
Even though signage and wayfinding seem to be two separate disciplines, they are often intertwined. Both are about a direct, reliable and positive brand experience. Zero21 developed a multi-lingual signage and wayfinding suite for Amcor Packaging that combines clear routing with a strong and consistent brand experience, anywhere in the world.
/// PROJECT & BRIEF
Amcor is a global leader in responsible global packaging solutions supplying a broad range of rigid & flexible packaging products into the food, beverage, healthcare, home and personal care and tobacco packaging industries.
Deliver a multi-lingual signage suite, including wayfinding, for external and internal use for 180+ locations in 43 countries.
/// IDEA
A unified and consistent signage suite has been developed to identify Amcor sites and to aid in the navigation and communication of important information, including safety instructions. Any type of signage and wayfinding can be finished in a variety of languages, suitable for any Amcor location. A special icon suite has been developed for safety information.
