HOUSING CHOICES AUSTRALIA
Non-for-Profit
/// PROJECT & BRIEF
Housing Choices Australia (HSA) is a non-for-profit organisation that creates safe, quality affordable housing for people who are disadvantaged and struggling to find a home in Australia’s challenging private rental market.
Develop an annual report that communicates the story of the organisation in an honest and clean way. Factual information needs to be backed up by stories and profiles of employees and residents.
/// IDEA
One icon can say more than a hundred words. The structure of the annual report is built around the three main elements of HCA’s vision and mission statement, each represented by their own icon and colour. The icons and colours are used throughout the whole publication to create a visual structure. The interviews and case studies add depth and context. The icons, infographics and key headings have a treatment with some literal depth.
