FEDDES
Designer / Builder
/// PROJECT & BRIEF
After years of working as an architect, Ronald Feddes realised that in addition to the creative concept, he also strives for the actual hands-on realisation. His disciplines are always home-related, whether it concerns furniture, interior or a complete home. His style can be described as timeless, minimalist, with an impeccable sense of detail.
Deliver a complete corporate identity, including logo, stationery, fleet branding and signage & wayfinding.
/// IDEA
Feddes’ corporate identity is built around the isometric projection, used by spatial designers and architects to visually represent three-dimensional objects in two dimensions. This isometric projection is visualised by the dots – also used as a pegboard wall in the office – and all visual branding elements, including the logo and icons. The logo is ideally suited for marking Feddes products by means of paint stencilling, laser cutting and etching, and even wood burning.
